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Program Overview

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If you’re wondering what it is we actually do -- here’s an overview of the first 8 weeks. The plan is to rapidly implement the most critical parts of our program to deliver immediate results.

MONTH 1

Week 1

  • Kickoff call
  • Information collection (service onboarding forms, current customer emails, etc)
  • Access requests
  • Set up hosting for new site
  • Generate existing sitemap and proposed new one
  • Initial web design/refresh prototype
  • Google My Business setup and/or optimization
  • Check SEO basics
  • Set up keyword tracking
  • Set up Hot Lead email nurture sequence [Complete Only]

Week 2

  • Proposed sitemap and web redesign review
  • Web design revision rounds
  • Review PPC landing pages with client
  • Client leads process call
  • Launch PPC ads
  • Launch website visitor retargeting
  • Set up Local SEO project and launch initial link-building campaign
  • Write supporting geo- and niche-relevant content for new website
  • Set up and/or optimize social media profiles [Complete Only]
  • Start Long Term email nurture sequence [Complete Only]

Week 3

  • Begin new website build on staging server
  • Additional website design revision rounds
  • Manage and optimize new PPC campaign to CPA goals
  • Write supporting suburb and neighborhood-level SEO content
  • Prepare on-page SEO recommendations for new site
  • Set up Local SEO project and launch initial link-building campaign
  • Three posts to social network [Complete Only]
  • Finish Long Term email nurture sequence [Complete Only]

Week 4

  • Implement on-page SEO recommendations
  • Client review and approve new website
  • New website go-live
  • Two-week PPC campaign performance update
  • Link building to website and GMB
  • Send initial reviews campaign
  • Three posts to social network [Complete Only]
  • Start Monthly Newsletter sequence [Complete Only]
  • Initial expert online marketing strategy review and plan [Complete Only]

MONTH ONE SUMMARY

Your project launched quickly. We’ve designed, built, and launched a new,
SEO and conversion-optimized website. Quality lead-generating PPC
campaigns are already showing profitable results. An initial reviews
campaign has begun. Your social media profiles are refreshed and new
content is posted regularly. Lead nurture email sequences have been
developed and deployed. Our expert marketing team has put together a
strategy and execution plan for us to follow together.

Wow!

MONTH 2

Week 5

  • Supporting pages (geo, niche buildout)
  • On-page SEO work on those pages and proper interlinking
  • PPC optimization and reporting
  • Set up review campaign for newly completed projects
  • Facebook Ads - initial campaign design [Complete Only]
  • Three posts to social network [Complete Only]
  • Monthly Newsletter sequence development (continued) [Complete Only]

Week 6

  • Supporting pages (neighborhood, suburb buildout)
  • On-page SEO work on those pages and proper interlinking
  • PPC optimization and reporting
  • Launch review campaign for completed projects
  • Facebook Ads - Client campaign proposal and approval [Complete Only]
  • Three posts to social network [Complete Only]
  • Monthly Newsletter sequence completion [Complete Only]

Week 7

  • Website speed and performance improvements/optimizations
  • Statistical/data-based on-page SEO improvements for core pages
  • PPC optimization and reporting
  • Assess reviews campaigns and plan process going forward
  • Facebook Ads campaign launch [Complete Only]
  • Social media posting continues [Complete Only]
  • Lead Magnet sequence development [Complete Only]

Week 8

  • Website speed and performance improvements (continued)
  • Statistical/data-based on-page SEO improvements for core pages
  • PPC optimization and reporting
  • Assess reviews campaigns and plan process going forward
  • Facebook Ads campaign optimization [Complete Only]
  • Social media posting continues [Complete Only]
  • Lead Magnet sequence completion[Complete Only]
  • Expert strategy review and go-forward plan

MONTH TWO SUMMARY

Your website inner-content was completed - this is what drives the local
map results! Your PPC campaigns have been dialed in over the month and
we expect them to be delivering on-goal results for CPA. The SEO
optimizations have pushed immediate ranking improvements. You’re
seeing new reviews and getting a “pulse” on client satisfaction. You have a
monthly email newsletter going out to customers, and a lead magnet
sequence in place to help with lead generation. Your social media accounts
are growing and have consistent activity. We’ve launched Facebook Ads for
you and those are starting to show results as well. You’ve been briefed on
our plan and expectations going forward.

That’s what you can expect to see from us!

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The best marketing company for electricians - we don't work with anyone else!

Contact Us

Electrician Marketers

137 Wisconsin Avenue Suite 301
Waukesha, WI 53186

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