Marketing Planner
For electrical contractors ready to scale
Growth Strategy
Set your revenue goal and marketing investment level
Your Goals
Your target gross revenue for the year
% of revenue for marketing (industry standard: 5-15%)
Select Growth Level
Recommended Marketing Budget
$40,000
$3,333/month
8% of $500,000 • Moderate Growth
Lead Target Planner
Calculate how many leads you need to hit your revenue goals
Your Business Metrics
Typical revenue per completed job
% of leads that become customers
Your Targets
Annual Revenue Goal
$500,000
Jobs Needed
200
annually
Leads Needed
445
annually
Monthly Breakdown
Monthly Revenue Target
$41,667
Monthly Jobs Needed
17
Monthly Leads Needed
38
Budget Planner
Based on 445 annual leads needed
Channel Allocation & Cost Per Lead
Organic (SEO)
Paid (PPC + LSA)
Offline
Total Annual Marketing Budget
$27,384
Monthly
$2,282
Avg. CPL
$62
Investment Scenarios
Compare what you'd get at different investment levels
CPL-Based Budget
Cost to acquire all 445 leads
Recommended Budget
8% of $500,000 goal
Recommended budget is $12,616 more than CPL-based, generating 206 extra leads and $232,500 more revenue
Budget Breakdown
ROI Projections
Based on your lead targets and industry margins. Adjust margins below to match your business.
Expected Jobs
200
from 445 leads
Expected Revenue
$500,000
gross sales
Expected Net Profit
$75,000
after all expenses
Marketing ROI
+174%
Return per $1 Spent
$2.74
For every $1 invested in marketing, you'll earn $2.74 in net profit
Ready to dominate your local market?
Let us help you build a custom marketing strategy to achieve your business goals.
Schedule Your Strategy Session© Electrician Marketing Agency