Marketing Planner

For electrical contractors ready to scale

Growth Strategy

Set your revenue goal and marketing investment level

Your Goals

Your target gross revenue for the year

$

% of revenue for marketing (industry standard: 5-15%)

%

Select Growth Level

Recommended Marketing Budget

$40,000

$3,333/month

8% of $500,000 • Moderate Growth

Calculate leads needed for your goal

Lead Target Planner

Calculate how many leads you need to hit your revenue goals

Your Business Metrics

Typical revenue per completed job

$

% of leads that become customers

%

Your Targets

Annual Revenue Goal

$500,000

Jobs Needed

200

annually

Leads Needed

445

annually

Monthly Breakdown

Monthly Revenue Target

$41,667

Monthly Jobs Needed

17

Monthly Leads Needed

38

445 leads flow to budget

Budget Planner

Based on 445 annual leads needed

Channel Allocation & Cost Per Lead

Organic (SEO)

%
$
Leads89
Annual Budget$2,670
Monthly$223

Paid (PPC + LSA)

%
$
Leads156
Annual Budget$14,664
Monthly$1,222

Offline

%
$
Leads201
Annual Budget$10,050
Monthly$838

Total Annual Marketing Budget

$27,384

Monthly

$2,282

Avg. CPL

$62

Investment Scenarios

Compare what the model projects at different investment levels

CPL-Based Budget

Cost to acquire all 445 leads

Budget$27,384
Projected Leads445
Projected Jobs200
Projected Revenue$500,000
Marketing ROI+174%

Recommended Budget

8% of $500,000 goal

Budget$40,000
Projected Leads651
Projected Jobs200
Projected Revenue$500,000capped at your goal
Marketing ROI+87%

Model ceiling: 293 jobs models out to $732,500. That is the math's headroom, not revenue to count on.

The recommended budget runs $12,616 more than the CPL-based budget. The model projects 206 more leads from it. Anything beyond your entered goal is model ceiling: room to grow, not revenue to count on.

Budget Breakdown

Organic (SEO)
$2,670(20%)
Paid (PPC + LSA)
$14,664(35%)
Offline
$10,050(45%)

ROI Projections

Based on your lead targets and industry margins. Adjust margins below to match your business.

%
%

Projected Jobs

200

from 445 leads

Projected Revenue

$500,000

gross sales

Projected Net Profit

$75,000

after all expenses

Marketing ROI

+174%

Return per $1 Spent

$2.74

Put $1 into marketing and the model projects $2.74 back. Take out the dollar you spent and the gain is $1.74 — that's the +174% marketing ROI above.

Want to know if these targets are realistic in your market?

The Free Market Report shows where you rank, who is beating you, and what we would fix first. Then we go through it together on a Report Walkthrough Call.

Book My Free Consultation

© Electrician Marketing Agency